The Power Of Makeup

Originally this post was only going to be about my personal preferences when it comes to makeup, but then when I started thinking about what I was going to say about this, I started thinking about all these things I wanted to be able to include like my favorite makeup brands, products, and what I generally use for my day to day makeup routine. So this post is pretty much going to be a mixture of all of that now, and it’s gonna be a long one, so bare with me and I really hope you guys enjoy it!

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I guess I can start off with my overall opinion when it comes to makeup, that which is, less is more. I think the key to makeup is to make it look like you really don’t have all that much on. We live in a generation now where with social media and YouTube, guys and girls feel the need to pack on pounds upon pounds of makeup in order to make themselves feel beautiful. And then it’s ridiculously noticeable, like don’t get me wrong, it’s makeup so obviously it’s suppose to show, but there are people out here overdrawing their lips and eyebrows like crazy, to the point where they legitimately look like clowns.


And no, I’m not trying to shame or bring these people down at all, I’m simply being honest and the fact of the matter is that some people just do a little too much.

I really feel like for things like this, less is more. I mean I’m not an expert in makeup by any means, but I guess it’s also just personal preference. It’s completely fine to have those days when you want to be a little extra with a bold lip, paired with a bold eye look and winged liner, but definitely not for a day to day look. I don’t know about everyone else, but I know for me, most mornings I sure as hell don’t even have the time to do simple makeup (as much as I may want to), let alone a bold makeup look. Besides, with you always doing this, when exactly are you giving your face a break and time to breathe  from all the oils and chemicals and such that you’re constantly putting on?

People who wear less makeup or more natural makeup I feel are more prone to having more confidence, letting their natural beauty flow through, and just covering up their minor imperfections like blemishes and dark circles. As opposed to putting on like 10 pounds of makeup, messing up your skin more than what it already may be and just giving yourself a completely new/different face altogether, like if you’re going to do all these things at least make them look as natural looking as possible.

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Natural Beauty Is The Best Kind Of Beauty


I’m one that I LOVE makeup, whether drug store or high-end, I love it all. And I have an awful lot of it, some (and when I say some I predominantly mean my mother) may even say that I have too makeup. I’ve got a vanity, and the baby version of Alex drawers to hold everything I have, and even that doesn’t feel like enough to hold everything 😂. The point is that I have a lot of it, so I totally get the obsession of it all.

t even in spite of everything I have, I still tend to opt for a more natural and/or subtle look. Like I said earlier, I get the want to be extra sometimes, but I definitely don’t have the time or effort to do that more so than not. And even when I do, I’m not trying to be out here giving myself a completely different face with eyebrows up to my forehead, lips looking like their about to pop, and even like fake boobs from contouring them so much.

You see all those memes out here nowadays of guys making fun of girls for wearing so much makeup, talking about throwing water on girls to reveal their “true form” without it and a bunch of other things, and don’t get me wrong, a lot of them are funny as hell, but at the same time it’s like, c’mon guys, they’ve got a point. And by no way, shape, or form am I saying to care about or take to heart what they have to say and change yourselves or stop wearing makeup altogether, but they’re right to an extent. How can they or anyone really remember or know to begin with, how you look naturally  when you’re constantly wearing all that makeup? As comfortable and as beautiful as you feel with all that makeup ON, is the same way, if not more, that you should feel in your own, natural skin.

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Start Small and Cheap, Before Going Big And Expensive
mething else that I feel super strongly about when it comes to makeup, especially for beginners, is to start off small. Start off small, and with the cheap, drugstore makeup, before making your way to high-end stuff. Yes I get the want to fall into the hype of high-end makeup because of beautiful celebrities coming out with their own lines like Fenty beauty by Rihanna, Kylie Cosmetics by Kylie Jenner, and KKW Beauty by Kim Kardashian-West (to name a few), or because you just see a lot of these celebrities wearing these products and looking amazing in them, but it does absolutely nothing for you if you barely know how to use makeup yet you’re breaking your pockets just to be able to say that you have these products by these people.

Start with the “cheap” stuff from E.L.F., Wet & Wild, Colourpop etc. (again just to name a few). There’s absolutely nothing wrong with opting for drug-store products as opposed to high-end ones. All of the products from these brands are SUPER affordable, and they legitimately are amazing products. Just because they’re cheap in pricing, doesn’t mean the quality sucks, in fact, I think most make-up artists and YouTubers would agree that a lot of times products in the drug-store that cost $5-10, more often than not tend to be better quality than other high-end brands that have their products ranging between $50-80 for the exact same product. Now don’t get me wrong, I’m not saying that ALL of the products from these brands are amazing, of course every brand has its hits and misses, but I really believe that most times this is the case.

Not only are you being smart financially by opting for drug-store makeup, but you’re also able to make as many mistakes as needed with these “cheap” products and learn how to do certain things with makeup then working your way up to the high-end stuff. At least once you finally work your way up to these high-end products you’ll know how to actually use them and it’ll be worth your buck.

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th all that being said, I’m going to talk about some of my favorite makeup brands and products now. I started wearing makeup when I was in my Freshmen or Sophomore year of high school, so I was about 14 or 15 years old. My mom was actually the one to get me into it, and she started me off with some drug store products that I ended up using for years after that. I remember the first two products she gave me and taught me how to use was the Maybelline Instant Age Rewind Eraser Dark Circles Concealer and Treatment and the Neutrogena Skin Clearing Liquid Makeup Foundation.

Now at the time, since I was just starting out, I obviously knew nothing about makeup or YouTube to watch tutorials on these things or anything, so I was just basing everything off of what she was telling me and teaching me; and what she taught me was that less is more. She also taught me that I really didn’t need a lot of makeup to look pretty, which is why I think I still carry that “knowledge”, if you will, with me whenever I put on makeup.

As I mentioned before, following my mom introducing me to these products, I ended up using them for YEARS. I actually stopped using the concealer about 2-3 years ago, I don’t really remember why, but I did. As for the foundation, that was definitely a go-to, ride or die product for me up until about a year ago, and not because I stopped liking it, but because I finally decided to step out of my comfort zone and try other foundations. I loved it, it looked natural on my skin, and to me, it was pretty full coverage for the most part. I also don’t like change, so switching to any new foundation freaked me out lol. Foundation also always use to freak me out because I could NEVER get my color match right, I would always either get it too light or too dark and I HATE that. But things are a lot different now obviously.

There are so many different brands that I love now when it comes to concealers, foundations, and everything else in between, and I think that it’s actually a healthy variety of both drugstore and high-end. For drugstore, I definitely think that some of my favorite brands are E.L.F., Wet n Wild, Milani, Colourpop, and L’oreal. As for high-end brands, I think my absolute favorite brands would be Too Faced, Tarte, and Urban Decay. There are quite a few other brands that I like too, don’t get me wrong, but those would definitely be my top 3 I think (as of now).

Primers:< img class=”wp-image-2096 aligncenter” src=”; alt=”IMG_0087″ width=”420″ height=”315″><<
ese four primers are definitely the ones that I alternate between the most. I love them all, and they all do exactly what they claim to on their bottles. 2 of these primers are drug store and 2 of them are high-end. I kind of got the first 3 all around the same time, and I like them all pretty equally, but recently (a few weeks ago), I got the Too Faced Hangover Replenishing Face Primer. And I love this, this is so light weight, and keeps my makeup in tact all day. Also, it’s infused with coconut water, so that’s just a plus right there. This primer retails for $32. The Maybelline Baby Skin retails between $4-5 depending on where exactly you got to buy it at. The NYX Angel Veil primer actually retails for about $15-16, which is pretty pricey for a drugstore product. I like this primer, but if I had to put them in number order of my favorites, I think it would be last. Only because this one is kind of weird for a primer to some extent, it’s almost like it’s a cream or lotion, it’s like a white and somewhat thick consistency. Whenever I rub the primer in like normal, it always seems to leave white streaks around my face, I don’t know if it’s because I’m not rubbing it in with enough pressure or what, but that’s my one dislike about it. And finally, the Benefit POREfessional Face Primer has always been a favorite of mine. This was actually the very first primer that I ever used when I started getting serious about makeup. And actually, my boyfriend was the one who got it for me, because it came in a cute little gift set he got for me for Christmas about 2-3 years ago 😅. It never feels tacky on my skin or anything, it takes away my pores and leaves my skin feeling super smooth before applying the rest of my makeup. This primer retails for $31.

IMG_0097Foundations: At the moment, I have 2 foundations which are considered high-end that I absolutely LOVE.

The first is the Hourglass Vanish Seamless Finish Foundation stick. This foundation is amazing. I was a little nervous at first because the stick itself can be kind of intimidating being that it looks and feels like you could go overboard on how much you put on REAL QUICK. But it’s true what many YouTubers say in their videos about this foundation in that, even if you were to go a little overboard, or think that you did, it would be fine because it really doesn’t cake up much at all (personally anyway), and this blends like a dream, so seamlessly it really is amazing. I actually bought this foundation in-store at Sephora, and made sure that I had one of the associates color match me so that if it wasn’t right I could blame that person instead of myself lol. It ended up working out because now it’s definitely one of my favorites. This foundation retails for $46 on the Sephora website.

The second foundation is actually somewhat of a recent purchase, I bought it a few weeks ago on the Too Faced website, and that is the Too Faced Peach Perfect Comfort Matte Foundation. I just want to start off by saying with this foundation, I kind of just went out on a limb and assumed what shade I would be. Now keep in mind, I said I sucked with color matching myself especially with foundations, but for some reason this time around, I was SUPER confident with my shade choice. And lucky for me, it was actually my perfect match! 😆😭.

But anyway back to the foundation itself,OH-MY-GOD IS THIS THING AMAZING. I don’t know what it is about this foundation that I love the most, but there’s something about this that as of now, makes it my all time favorite foundation. It’s so smooth and creamy, and blends beautifully. It leaves my face with such a beautiful finish. And for it being matte, personally, I don’t think it feels like it. I tend to have dry skin, but it doesn’t bother me in the slightest, nor do I see any difference. However, I will say that Winter is when my dry skin comes out the most, so now that it’s getting colder outside, I’ll have to see and really put it to the test.

Now I also know that with this foundation, some people complained that the scent of it really got to them. Which if you haven’t gotten any of the products from the Peaches and Cream collection, every single one of the products in the line smells exactly like that, peaches and cream, so if you don’t care for that smell, those products may not be for you because the scent really is strong. Which brings me back to the foundation, it’s mainly when you put it around your nose obviously, but some people say that it’s way too strong, which ends up making them dislike it altogether. Personally, I smelled it at first, but now that I use it all the time, I barely even notice it anymore. It’s really not something that bothers me much, I don’t typically care for that scent in general, but again it’s not that terrible to the point where I would dislike and not use this product anymore. This foundation retails for about $36 dollars on Sephora and the Too Faced website. And in case anyone was wondering, my particular shade is warm beige.

Concealer:IMG_0084 Concealer is definitely that one makeup product that I don’t think I would ever be able to leave out of my routine. And not because it’s like my favorite makeup product, but because I get such bad dark circles, that I don’t think I would ever be able to do and/or attempt to pull off a makeup look without it like some people are. Out of all the concealers in my collection, I think these (for the time being) are my favorites. The Too Faced Born This Way concealer is definitely one of my favorites, but I predominantly use it during the summer time. I don’t really know why, it’s just something that I think works really well during that time of year lol. This concealer retails for $28. The Naked Skin concealer by Urban Decay I like, but I kind of only bought because I had been dying to try it for SUCH a long time, that I finally did along with a color corrector, and just pairing the 2 with one another was an amazing combination. This concealer retails for $29. The Tarte Shape-Tape concealer is great. There’s nothing more to say than that, it’s completely full coverage which sold me in itself because it’s what I need the most, and it blends great. This concealer retails for $27. Like I mentioned earlier, I don’t use the Maybelline Instant Age Rewind concealer nearly as much as I used to, but even though it’s an oldie, I still consider it a goodie. This concealer retails for about $8-9 kind of depending on which store you get it at. And finally, the Colourpop No Filter concealer, these are really amazing as well. I would say for me, these are like medium coverage, but nonetheless I love it still. It’s lightweight, it blends out effortlessly, overall just a really great product and for only $6 compared to all the other concealer products I mentioned really is not much at all. The only thing for me is that, I don’t if know if it’s just me that this happens to, but it seems to dry on me really quick. If I don’t blend it out within like 2 minutes, it’ll dry and become much harder to blend out. But other than that, when I blend it right away, it’s perfectly fine.

Powders:IMG_0093 I don’t typically use powders all that much unless it’s to pretty much just set and/or bake under my eyes. But when I do, it’s usually one of these. The Laura Mercier Translucent powder has been one that I’ve used for SO long, since I started really getting into makeup, it’s so good and does exactly what I need it to. This powder retails for $23 on the Sephora site. It’s been my ride or die for about a year or 2 now, and I only recently started to use something else. I recently bought the RCMA No-Color Powder because I had seen it being spoken about in countless amounts of videos, so I really just wanted to see what all the hype was about, and in turn ended up really liking it. So this, along with the Laura Mercier powder I only use for baking/setting my under eyes.  The RCMA No Color Powder retails for about $12 on the beautylish website. As for the IT Cosmetics Bye Bye Pores Pressed Powder, I really like this powder for both setting my eyes and entire face, but predominantly for setting my face. This powder retails for $29 at Ulta. As far as I’ve seen and experienced, I’ve never had flashback in photos with any of these powers which is great obviously, because who wants to look like a ghost on camera right?

Bronzer: Now bronzer is a product that always used to intimidate me. Because my skin is so fair, I always felt like it would be so easy for me to be able to mess up and look like I had dirt on my face or something. This is why I really don’t ever do contouring. But I did manage to teach myself obviously how to use it and now these are my 2 favorite bronzers to use. The Butter Bronzer by Physicians Formula was the first bronzer I ever started to really use, and it really is just a great product. Never any issues blending, it’s the perfect shade, and it smells like a tropical dream 😍🤤The scent, oh my god, it smells like a delicious little pina colada. This bronzer retails between $10-15 depending on where you go to buy it. But, honestly I really think it’s one of the best drugstore bronzers on the market. HOWEVER, my other favorite as of recently (another recent purchase) is the Sweetie Pie bronzer by Too Faced, another piece from the Peaches and Cream collection. Now, I know the look of it is kind of weird, it doesn’t actually look much like a bronzer; if anything it look like a little bronzer, blush, and highlight all in one. But trust me when I say that is an extremely pretty and pigmented bronzer. The Sweetie Pie bronzer retails for $30 at Sephora.


More often than not, when I’m going to grab a blush, it’ll probably be one of these. The Nars Orgasm Blush has ALWAYS been an absolute favorite. It’s a gorgeous pinky shade. It’s funny because I think this blush is probably the ONLY blush that’s this shade that I actually like on my skin. If I were to try any other blush that’s a similar shade to this one (which I have before), I feel like it would come out way too pink on my skin. But with this one, there’s something about it that I love so much. It never looks too pink or patchy on my skin, I never have an issue with blending, and it’s just an overall amazing product. I got it for the first time when it was limited edition packaging or something like that in Sephora a year or so ago. This retails for $30 on both the Sephora and Nars website. The other blush I’ve been really liking lately are the ones in this Beautifully Bare Natural Glow Face Palette from E.L.F. When I’m looking to buy blush at any store I like to look for a light rosy shade or a nice peachy one, which this palette carries both. I don’t really use the bronzer or highlight in the palette, but the blushes are really good. And it’s E.L.F. so it’s good quality and cheap, price wise. This face palette retails for $8.

Mascara:IMG_0101 Mascara is definitely one of my FAVORITE makeup products to always use. I have naturally long lashes, so I get so excited to put mascara on at the end of my makeup routine lol. But, as of right now these are my top 3 favorite mascaras to use. The first one, NYC New York Color Lovatics by Demi Lovato I actually haven’t used in some time, but when I used it I loved the way it made my lashes look. I also admittedly only got it

IMG_0210because it was a product from Demi Lovato’s little makeup collab she did with NYC Color lol and I love her so you know, yeah. That mascara retails for about $5-8 depending which store you go to buy it at. The second and third mascaras in the picture are definitely my absolute current favorites. The Too Faced Better Than Sex Mascara and The L’oreal Voluminous Lash Paradise. If you’re ever on my Instagram or Snapchat or have been recently when I’ve had my makeup on, and I take pictures of my eyes/lashes like the one below I’m typically wearing either one of those mascaras. They glide on so smoothly. They do clump up slightly but nothing to the point where it makes my eyes look disgusting or I hate the way it looks. I also, to some extent, believe that the L’oreal mascara could be a dupe for the Better Than Sex one, as far as the packaging and the product itself. The Better Than Sex mascara retails for $23, whereas the Voluminous Lash Paradise one goes for about $7-9.

Highlighters: After I apply my mascara, while I wait for it to dry a bit I’ll usually end up taking that opportunity to apply my highlight. Now highlighters are my third absolute favorite makeup product to use in my routine. When it comes to highlights, I’m usually not SUPER picky about which ones I use. But for the most part, I’ll go for a nice gold-ish one.

I’m also not picky about it being subtle or blinding, that really just depends on how I’m feeling that particular day, but I’ll pretty much do either or. I have a ton of favorite highlights as you can see in the picture. Being that there are SO many, I’m not going to go into each individual one and why I like them, but I will say that there’s definitely a variety of both drugstore and high-end in my favorites. I have a ton of others, but these are definitely the ones I’ve been rotating through the most from my collection.

Setting Sprays: There’s not much for me to say about this little category, because I don’t use or alternate between all that many setting sprays. I’m really not all that picky when it comes to that, as long as it does what it’s supposed to do, which is set my face and keep my makeup on all day, that’s all that really matters. I have one in particular which I’ve been using since I first started getting serious about makeup 2-3 years ago, which is the Makeup Forever Mist & Fix Setting Spray. I’ve never had any issues or complaints about this one which is why I continue to repurchase it whenever I run out. This retails for $30 at Sephora. The other setting spray I’ve really been using a lot and liking is the MAC Prep & Prime Fix + Makeup Setting Spray. I bought it a couple of months ago because I had been wanting to try it for quite some time but never got around to it, but only bought the travel-sized version because I wasn’t sure if I was going to like it or if it was going to live up to all the hype. Sure enough though, I ended up loving it and now that along with the Makeup Forever one are the only ones I really use. The travel-sized version retails for about $12 at MAC, whereas the full-sized one goes for about $25.

Eyeshadow Palettes:

I have a TON of eyeshadow palettes in my collection, let me tell you. But if I absolutely had to choose which my favorites were out of them all, I think I could narrow them down to these 5. Now, like I mentioned in the beginning of my post, I like to go for very natural and subtle makeup looks, so that’s why I like these so much. Not only can you get SO many different makeup looks with all these palettes, but the color range is right up my alley as far as the kinds of looks that I like to go for. Yes, some of the colors may look very similar in that a lot of them are like pinky, cool toned shades, but that’s just really what I like to go for.

I really do want to start stepping out of my comfort zone just a bit though and trying more bold eye looks on myself, but I guess that’ll come with time.

Last but not least…….LIPSTICKS: Lipsticks are my ABSOLUTE FAVORITE makeup product to use in my routine. I can’t even tell you how many lipsticks I have throughout my collection. Aside from concealer, if I had mascara and lipstick, I think I would always be set. Now this was definitely difficult to narrow down to which lipsticks in particular that I love the most, so I was thinking about just naming my favorite brands of lipsticks instead and the type of shades that are my favorites?

IMG_8867IMG_8870 I think MAC lipsticks and the Kylie Cosmetics lipsticks are some of my all time favorites. Starting with Kylie Cosmetic, I know people have their opinions when it comes to her, her brand, and the quality of her products, but when it comes to her lipsticks, I love them. I think they’re really good quality, and they last on my lips for a long time. Just in general, I don’t normally tend to put a second coat of lipstick on my lips if I see their fading a bit; once I take it off, I take if off and that’s it, so I never usually have any issues with that. Her color range, I really like, even though many people tend to say that she sticks to the same colors, but I typically like to go for many of the nudes and other shades that she has in her collection so it really doesn’t bother me as you can tell from the image above lol. I’m not crazy about lipgloss, so I usually steer clear of those, but there’s been two from her collection which are Cupid and Poppin’ that I actually like. And I love her velvets because they’re so comfortable on the lips and they don’t dry down completely like a matte. So overall, I love Kylie Cosmetic lipsticks and never really had any issues with them. Her mattes go for about $29 each, her glosses $18, and her velvets $16. I will say that her prices are a little much, but I mean I like her lip products so it is what it is I guess.

MAC lipsticks are another brand of lipsticks that I love. These are so creamy and go on so smoothly on the lips. Their shade range is amazing, and the overall quality of their lip products are just as amazing. I’ve never used or tried their liquid lipsticks before, but it’s definitely on my list of things to try. Personally, before putting on any lipstick, I make sure to apply just a tiny bit of chap-stick just so that my lips can stay moisturized even under any lipstick, but for MAC lipsticks, I find that this really isn’t at all needed. MAC lipsticks typically retail for about $17.50.

Another brand of lipsticks that are my favorite are from Colourpop. This brand I consider to be drugstore even though they don’t actually have any stores nearby (as far as I know). Although Colourpop is now in Sephora stores, so YAY, be sure to go check that out if you haven’t already!! 🤗 . But yeah, Colourpop has a variety of colors and lip products in general. I think this is great because no matter what, there’s a little something there for EVERYONE, which is the type of variety that any makeup brand needs.

Now for the Winter, personally, I love to be able to wear darker lip colors with my makeup looks. I just feel like they go so well with almost any makeup look this time of year; deep/dark reds, deep purple shades, ugh they’re beautiful.


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My Everyday Makeup Look/Routine I figure I end this post by telling and showing you guys which products I generally use for my everyday makeup routine.

IMG_0134 1. First, I moisturize. (If you haven’t seen which moisturizer I use you should go check out my Skincare post).

2. Then I prime my face using the Too Faced Hangover Replenishing Face Primer

3. Then if I feel like doing my brows I’ll use the Anastasia Beverly Hills Brow Wiz

in the shade Ebony (And I do realize that I didn’t mention anything about Brows at all in the post, but that’s because I really don’t use that many brow products other then this one, and I generally don’t tend use brow products much at all. But the few times I do, it would be this one).

4. Then I would take my E.L.F. Flawless Face Brush to put on and blend out my Too Faced Peach Perfect Comfort Matte Foundation

in the shade Warm Beige.

5. Then I would take my damp Beauty Blender and put on my Colourpop No Filter Concealer

in the shade Golden, #40.

6. After that I would take my RCMA No Color Powder

to set my under eyes along with anywhere that I put concealer on my face (which for me would generally be a bit on my forehead, my cupid’s bow, and my chin).

7. Then I would take my Mr. Right- The Perfect Powder Brush to apply my Too Faced Sweetie Pie Bronzer

8. Then I would take my Real Techniques Blush Brush

to apply and blend out my Nars Orgasm Blush

9. Then I’ll take my lash curler to curl my lashes just a bit before applying my mascara. Once that’s done I’ll take my L’oreal Voluminous Lash Paradise Mascara.

10. While I’m waiting for my lashes to dry a bit, I’ll go on to applying my highlight. To apply my highlight I’ll take my Sigma F-03 High Cheekbone Highlighting Brush 

for my Mary-Lous Manizer Highlight

11. By this point my lashes are dried and the rest of my makeup is on and good to go, so I’ll take my MAC Prep & Prime + Fix Setting Spray

to really hold it all together and complete my routine.

12. My lipstick as I mentioned earlier, would really just depend on how I’m feeling that day or in the moment.

But yeah, that’s my day to day makeup routine. I know it probably would’ve been a lot better and less time consuming if it were a video instead of spelling it all out for you guys, but I have to make do with what I have for right now. But I am planning to hopefully start making videos soon (though they will not predominantly be about makeup).

Anyway, that’s all I’ve got for you guys today, sorry that this post was super long, but I really wanted to be able to go in depth with you guys about how I felt about makeup, my favorites and my day to day makeup routine. I hope you guys liked this post, please don’t hesitate to like, comment, and/or follow my blog to give me any type of feedback, criticism or suggestions for my current or future posts.

Also, let me know down below what your guys thoughts are on makeup, your favorite products & brands, and what you use for your day to day routines, I’d love to check out any new products that you may have that I have yet to try.

Until next time!

-Xoxo Leo Girl ❤️

One thought on “The Power Of Makeup

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